When the founder becomes the pipeline
The handover that makes business development a working function, rather than something squeezed between client calls.
Read the articleInsights
Better questions.
Better business development.
Practical notes on account selection, founder-led sales and the work that makes a commercial conversation useful.
Explore moreA longer account list is not a better one
What to decide before your team starts looking for contact details.
Read the articleAgree what “qualified” means before booking
A calendar invitation is an output. A useful commercial conversation needs more context.
Read the articleLet’s talk
New business deserves a place
in the working week.
Tell us where business development gets stuck. We can work out whether Vazpio is the right fit.